MRI-Simmons enables targeting of consumers who prioritize inclusivity, equality, and social progress - built from attitudes, values, and cultural engagement signals rather than identity-based attributes.
These audiences reflect individuals who actively support diverse communities, including LGBTQ+ inclusion, and can be reached consistently across planning and activation environments.
Inclusive Values & Socially Conscious Consumer audiences from MRI-Simmons are now available through these leading platforms:
Reach consumers who prioritize inclusivity & equality:
Equality & Inclusion Advocates
Strong belief in social equality and representation across communities. Support brands that align with diversity and inclusion values.
Socially Conscious & Cause-Driven Consumers
Engage with brands that take a stand on cultural and social issues. More likely to support causes tied to identity, fairness, and human rights.
Open-Minded & Progressive Thinkers
Embrace diverse perspectives and non-traditional lifestyles. Value authenticity, self-expression, and cultural acceptance.
Authenticity & Self-Expression Seekers
Prioritize personal identity, individuality, and freedom of expression. Drawn to brands that reflect real, diverse lived experiences.
Media & Cultural Engagement Signals
Higher engagement with inclusive media, creators, and storytelling. Likely to support platforms and content that amplify underrepresented voices.
Community & Connection-Oriented Consumers
Value relationships, belonging, and social connection. Participate in communities that celebrate diversity and shared identity.
Contact us for more information
Read more about LGBTQ+ Audiences in our blog
Today’s consumers are united by a growing expectation for inclusivity, representation, and cultural awareness. These values influence how audiences engage with media, connect with communities, and evaluate brands—making them essential to understand across segments. 👉 See how these themes come to life in our blog.
More About MRI-Simmons Syndicated Audiences
MRI‑Simmons' syndicated audiences are pre‑built, privacy‑safe segments drawn from nationally representative consumer insights. They reflect real people and behaviors, giving marketers a trusted way to target audiences across the programmatic ecosystem.
Activate Everywhere
Built with the most stringent methodological rigor, MRI-Simmons' audiences offer depth and precision for activation across digital video, social, CTV, linear TV, streaming audio, DOOH, and emerging channels. MRI‑Simmons syndicated audiences are available across leading data and programmatic platforms - directly or through trusted intermediaries.
Unmatched Data Quality
Built with the highest quality research standards, MRI‑Simmons provides representative audiences grounded in real consumer behavior.
Audience fidelity is ensured by a stringent methodological approach that is accredited annual by independent third-parties
As a result, MRI-Simmons' syndicated audiences are trusted by marketers to deliver results they can count on.
Breadth & Depth
MRI‑Simmons offers thousands of audience segments built from rich, multi‑dimensional consumer insights across:
Demographics & household composition
Category buyers & purchase intent
Psychographics, values, motivations
Media consumption across platforms (incl. CTV & streaming)
Lifestyle, culture, identity & interest indicators
Product usage, brand affinity & decision drivers
Marketers can use MRI-Simmons' audiences across their entire workflow; from planning to activation and measurement. This helps reduce media waste, improve workflow efficiency, and ensure more accurate measurement.
When to use MRI-Simmons' Audiences
Use MRI‑Simmons syndicated segments when you need:
Fast activation using high-quality, ready-to-use audiences
Programmatic scale without compromising data integrity
Consistent audience definitions across CTV, video, social, audio, DOOH
A trusted alternative to opaque third‑party data
Custom & Enrichment Options
In addition to offering thousands of standard audience segments through leading programmatic and data platforms, MRI-Simmons provides custom audiences and data enrichment services.
Custom Audiences
Data Enrichment
Build bespoke segments from specific behaviors, attitudes, or combined attributes, delivered directly to your preferred platform
Enhance your first-party data with MRI‑Simmons insights to improve audience segmentation, targeting, and measurement.