Local Audience Insights for Marketers and Media Owners
From the products Americans buy to consumer attitudes and lifestyles, MRI-Simmons local consumer insights report on the robust geographic nuances of America’s media markets. MRI-Simmons delivers superior intelligence that drives consumer targeting, market evaluation, and media planning decisions. MRI-Simmons' local insights include the same in-depth, trusted information on lifestyles, attitudes, purchase behaviors, and media usage as MRI-Simmons' National Studies.
Explore Our Local Solutions
How Our Local Studies Compare
| Market-by-Market | Local Flex Markets | Local Market Report | |
|---|---|---|---|
| Coverage | All 205 DMAs (continental U.S.) | All 205 DMAs + ZIP Code‑level flexibility | Top 11 DMAs (NY, LA, Chicago, etc.) |
| Data Source | Two‑year Doublebase study | Two‑year Doublebase study | Most recent Doublebase study |
| Granularity | DMA‑level insights | Custom geographies: ZIP, county, DMA | DMA‑level with retail & local media detail |
| Best For | National brands optimizing regional strategies | Hyper‑local campaigns and retail activation | Competitive benchmarking in major markets |
| Use Cases | Market sizing, ranking, regional targeting | Custom territory creation, local media planning | Local media buying, retail partnerships, top‑market strategy |
| Unique Value | Full MRI‑Simmons USA depth localized for every DMA | Flexible geographic combinations for precision targeting | Deep dive into local shopping & media entities |