LGBTQ allies are more than just human rights supporters—they are cultural influencers, media enthusiasts, high-value consumers, and an ideal target for inclusive advertising campaigns.
With 1 in 3 adults listening to podcasts, and 25% of these listeners focusing on wellness content, this audience is not just significant—they're a treasure-trove for advertisers.
77% of adults plan to celebrate July 4th this year, with 29% hosting a cookout. Advertisers should jump on the opportunity to reach these hosts ready to buy this summer season.
Matt Cumello is Vice President of Marketing for MRI-Simmons, responsible for marketing strategy and execution. Matt has over 20 years of B2B marketing experience, having worked with both start-ups and established companies in market research and technology.