Overview – Multiple Post Types

Latest Consumer Insights

Reports & White Papers

THE STATE OF BLACK
AMERICAN CONSUMERS
A comprehensive view of a young, dynamic
and influential audience
February 2026Download
the report

The State of Black American Consumers 2026

Breaking Barriers: How Fans Perceive and Support Women’s Sports

Wellness in Focus: What Americans Really Think About Health

Blog

February 25, 2026

Unlocking the Power of the 2026 World Cup

Discover why the 2026 FIFA World Cup is a goldmine for marketers with deep insights into 68 million U.S. viewers. Learn how brands can win with targeted advertising, multicultural marketing, and high impact World Cup sponsorship strategies.
February 19, 2026

Why Black American Consumers Are a Goldmine for Growth 

December 29, 2025

The Big Game Effect: Meet the Hosts Driving Game Day Spending

63M+ Americans plan to host Super Bowl parties in 2026. Discover how this high-spending, media-savvy audience offers prime value for advertisers.
Matt Cumello
Matt Cumello
Matt Cumello is Vice President of Marketing for MRI-Simmons, responsible for marketing strategy and execution. Matt has over 20 years of B2B marketing experience, having worked with both start-ups and established companies in market research and technology.
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