MRI-Simmons Content Drivers audiences help marketers connect with consumers based on the attitudes, motivations, and behaviors that influence their content consumption. From comfort seekers and binge-watchers to genre superfans and microdrama adopters, these audiences provide a richer understanding of viewer engagement. Available across leading activation platforms, these audiences can power data-driven media planning, audience targeting, and programmatic activation strategies.
MRI-Simmons' TV & Streaming Video Viewer Audiences are available through these leading platforms:
Available Audience Segments
Comfort Viewers
Viewers who rewatch favorite shows and turn to television for relaxation, familiarity, and escape.
Binge Streamers
Consumers who prefer watching multiple episodes or entire seasons in a single viewing session.
Genre Super Fans
Passionate viewers who actively follow, discuss, and engage with their favorite television genres.
Content Discoverers
Viewers who rely on social media, influencers, trending conversations, and online buzz to find new content.
Microdrama Adopters
Early adopters of short-form serialized content and emerging streaming formats.
Representation Seekers
Consumers who value stories, characters, and media experiences that reflect real-life identities and experiences.
Contact us for more information
Learn more about TV & Streaming Video Viewers in the MRI-Simmons Content Drivers Study
More About MRI-Simmons Syndicated Audiences
MRI‑Simmons' syndicated audiences are pre‑built, privacy‑safe segments drawn from nationally representative consumer insights. They reflect real people and behaviors, giving marketers a trusted way to target audiences across the programmatic ecosystem.
Activate Everywhere
Built with the most stringent methodological rigor, MRI-Simmons' audiences offer depth and precision for activation across digital video, social, CTV, linear TV, streaming audio, DOOH, and emerging channels. MRI‑Simmons syndicated audiences are available across leading data and programmatic platforms - directly or through trusted intermediaries.
Unmatched Data Quality
Built with the highest quality research standards, MRI‑Simmons provides representative audiences grounded in real consumer behavior.
Audience fidelity is ensured by a stringent methodological approach that is accredited annual by independent third-parties
As a result, MRI-Simmons' syndicated audiences are trusted by marketers to deliver results they can count on.
Breadth & Depth
MRI‑Simmons offers thousands of audience segments built from rich, multi‑dimensional consumer insights across:
Demographics & household composition
Category buyers & purchase intent
Psychographics, values, motivations
Media consumption across platforms (incl. CTV & streaming)
Lifestyle, culture, identity & interest indicators
Product usage, brand affinity & decision drivers
Marketers can use MRI-Simmons' audiences across their entire workflow; from planning to activation and measurement. This helps reduce media waste, improve workflow efficiency, and ensure more accurate measurement.
When to use MRI-Simmons' Audiences
Use MRI‑Simmons syndicated segments when you need:
Fast activation using high-quality, ready-to-use audiences
Programmatic scale without compromising data integrity
Consistent audience definitions across CTV, video, social, audio, DOOH
A trusted alternative to opaque third‑party data
Custom & Enrichment Options
In addition to offering thousands of standard audience segments through leading programmatic and data platforms, MRI-Simmons provides custom audiences and data enrichment services.
Custom Audiences
Data Enrichment
Build bespoke segments from specific behaviors, attitudes, or combined attributes, delivered directly to your preferred platform
Enhance your first-party data with MRI‑Simmons insights to improve audience segmentation, targeting, and measurement.