As one of the youngest and most dynamic populations in the U.S., Black American consumers continue to shape what’s next in culture, media, and technology. MRI-Simmons' 2026 State of Black American Consumers report provides a comprehensive view of this trend‑setting group with enormous cultural and economic influence.
Why understanding Black American consumers matters
Most marketers understand that Black American consumers are influential, but far fewer are acting on how rapidly their demographics, media habits, and economic impact are reshaping the future U.S. marketplace.
- Shifting demographics: Younger age profiles are accelerating media and technology adoption, and cultural influence.
- Complex identities: Attitudes, values, and behaviors within the Black population are more diverse than ever.
- Media evolution: Streaming, social, and digital behaviors are redefining how brands reach and engage consumers.
- Economic impact: Discretionary spending remains significant, with meaningful local and regional concentration.
- Advertising expectations: Cultural relevance and trust increasingly shape how consumers respond to brands.
What the report explores
The Black American Consumers report explores demographic trends, technology use, fashion, social engagement, discretionary spending, and advertising attitudes among this dynamic and influential audience.
The Black American Consumers report is built with the highest quality research methodology to ensure accurate insights:
- 7,000 Black American survey respondents, providing both scale and granularity.
- Oversampling to ensure survey respondents in likely Black American households.
- Benchmarked against MRI‑Simmons' USA study for national context.
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