Streaming media habits can vary widely from market to market. Now, with MRI‑Simmons’ Streaming + Local Study, marketers and media companies can harness local streaming insights to analyze and engage audiences across 205 U.S. markets more efficiently.
Gain a competitive advantage
Understand how consumers stream content locally, including platform preferences, streaming attitudes, time-spent, and cord-cutting behaviors.
Build localized campaigns using 300+ variables tied to streaming habits, device usage, and media consumption.
Integrate Streaming + Local insights with MRI‑Simmons USA data to build richer, more precise audience profiles for planning and activation.
Harness deep local streaming insights
Streaming behavior insights: Track usage across 180+ streaming services, segmented by ad-supported, non-ad-supported, and TV packages.
Streaming attitudes: Understand consumers’ mindsets around streaming, including content preferences, platform behaviors, and attitudes toward ad‑supported streaming.
Cord-cutting profiles: Segment audiences by cord status and motivations, including binge-viewing and platform use.
Share-of-clock data: Understand how much time consumers spend on different devices.
Geographic precision: Analyze and target audiences by ZIP code, county, DMA, or custom regions.
Download the info sheet
Utilize the Streaming + Local Study to drive local ROI
Local Media Planning
Plan smarter by understanding how streaming varies market‑to‑market, informing DMA‑specific media strategies.
Audience Analysis
Pinpoint high‑value segments built on behaviors, mindsets, and lifestyle traits for both regional and national campaigns.
Local Activation
Activate audiences through programmatic platforms and streaming providers.
