Today's consumers follow the content, creators, and conversations that matter most across platforms and devices. As video podcasts grow, audiences move seamlessly between audio and video experiences, blurring the lines between podcasts, streaming, and traditional TV. These audiences engage with creator-driven content across formats, whether listening on the go, watching on connected TV, or discovering content through digital platforms. This gives marketers the opportunity to reach highly engaged consumers wherever they choose to watch or listen.
MRI-Simmons' Podcast Listener & Viewer Audiences are available through these leading platforms:
Podcast consumer audiences available for programmatic activation:
- Video Podcast Fans: Consumers who seek out and enjoy video podcast content.
- Audio & Video Podcast Consumers: Audiences who regularly engage with podcasts in both audio and video formats.
- Creator-Led Content Audiences: Consumers who follow favorite creators across platforms.
- Engaged Podcast Audiences: Listeners who regularly tune in and actively engage with podcast content.
- Cross-Platform Content Consumers: Audiences who move seamlessly across podcasts, streaming, social, and TV.
- Podcast Advertising Responders: Consumers likely to engage with brands after hearing or seeing podcast ads.
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Learn more about Podcast Listeners and Viewers in the MRI-Simmons Podcast Study
More About MRI-Simmons Syndicated Audiences
MRI‑Simmons' syndicated audiences are pre‑built, privacy‑safe segments drawn from nationally representative consumer insights. They reflect real people and behaviors, giving marketers a trusted way to target audiences across the programmatic ecosystem.
Activate Everywhere
Built with the most stringent methodological rigor, MRI-Simmons' audiences offer depth and precision for activation across digital video, social, CTV, linear TV, streaming audio, DOOH, and emerging channels. MRI‑Simmons syndicated audiences are available across leading data and programmatic platforms - directly or through trusted intermediaries.
Unmatched Data Quality
Built with the highest quality research standards, MRI‑Simmons provides representative audiences grounded in real consumer behavior.
Audience fidelity is ensured by a stringent methodological approach that is accredited annual by independent third-parties
As a result, MRI-Simmons' syndicated audiences are trusted by marketers to deliver results they can count on.
Breadth & Depth
MRI‑Simmons offers thousands of audience segments built from rich, multi‑dimensional consumer insights across:
Demographics & household composition
Category buyers & purchase intent
Psychographics, values, motivations
Media consumption across platforms (incl. CTV & streaming)
Lifestyle, culture, identity & interest indicators
Product usage, brand affinity & decision drivers
Marketers can use MRI-Simmons' audiences across their entire workflow; from planning to activation and measurement. This helps reduce media waste, improve workflow efficiency, and ensure more accurate measurement.
When to use MRI-Simmons' Audiences
Use MRI‑Simmons syndicated segments when you need:
Fast activation using high-quality, ready-to-use audiences
Programmatic scale without compromising data integrity
Consistent audience definitions across CTV, video, social, audio, DOOH
A trusted alternative to opaque third‑party data
Custom & Enrichment Options
In addition to offering thousands of standard audience segments through leading programmatic and data platforms, MRI-Simmons provides custom audiences and data enrichment services.
Custom Audiences
Data Enrichment
Build bespoke segments from specific behaviors, attitudes, or combined attributes, delivered directly to your preferred platform
Enhance your first-party data with MRI‑Simmons insights to improve audience segmentation, targeting, and measurement.