Built on trusted MRI‑Simmons data, these audiences capture U.S. consumers actively engaging with media and streaming content across platforms and formats. This includes live TV and on‑demand viewing, subscription and ad‑supported streaming services, and FAST channels.
The audiences reflect how people discover, consume, and interact with content, along with the mindsets and behaviors that shape streaming choices over time.
Evolved TV & Streaming audiences from MRI-Simmons are now available through these leading platforms:
Advanced video & streaming audiences include:
- Viewing Behavior: Live television, streaming, time-shifted viewing, and on-demand consumption across devices
- Platform Engagement: SVOD, AVOD, and FAST channel usage, including platform stacking and churn behaviors
- Content Preferences: Genre affinities, franchise fandom, original programming, and event-driven viewing
- Viewing Context & Habits: Solo and co-viewing, binge watching, background viewing, and appointment viewing
- Mindsets & Motivations: Entertainment, escapism, discovery, relaxation, and habitual viewing routines
- Media & Lifestyle Signals: Second-screen behavior, social conversation, content discovery, and cross-platform engagement
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More About MRI-Simmons Syndicated Audiences
MRI‑Simmons' syndicated audiences are pre‑built, privacy‑safe segments drawn from nationally representative consumer insights. They reflect real people and behaviors, giving marketers a trusted way to target audiences across the programmatic ecosystem.
Activate Everywhere
Built with the most stringent methodological rigor, MRI-Simmons' audiences offer depth and precision for activation across digital video, social, CTV, linear TV, streaming audio, DOOH, and emerging channels. MRI‑Simmons syndicated audiences are available across leading data and programmatic platforms - directly or through trusted intermediaries.
Unmatched Data Quality
Built with the highest quality research standards, MRI‑Simmons provides representative audiences grounded in real consumer behavior.
Audience fidelity is ensured by a stringent methodological approach that is accredited annual by independent third-parties
As a result, MRI-Simmons' syndicated audiences are trusted by marketers to deliver results they can count on.
Breadth & Depth
MRI‑Simmons offers thousands of audience segments built from rich, multi‑dimensional consumer insights across:
Demographics & household composition
Category buyers & purchase intent
Psychographics, values, motivations
Media consumption across platforms (incl. CTV & streaming)
Lifestyle, culture, identity & interest indicators
Product usage, brand affinity & decision drivers
Marketers can use MRI-Simmons' audiences across their entire workflow; from planning to activation and measurement. This helps reduce media waste, improve workflow efficiency, and ensure more accurate measurement.
When to use MRI-Simmons' Audiences
Use MRI‑Simmons syndicated segments when you need:
Fast activation using high-quality, ready-to-use audiences
Programmatic scale without compromising data integrity
Consistent audience definitions across CTV, video, social, audio, DOOH
A trusted alternative to opaque third‑party data
Custom & Enrichment Options
In addition to offering thousands of standard audience segments through leading programmatic and data platforms, MRI-Simmons provides custom audiences and data enrichment services.
Custom Audiences
Data Enrichment
Build bespoke segments from specific behaviors, attitudes, or combined attributes, delivered directly to your preferred platform
Enhance your first-party data with MRI‑Simmons insights to improve audience segmentation, targeting, and measurement.