Cookies and other tracking technologies

June 26, 2025

1. WHAT ARE COOKIES AND TRACKING TECHNOLOGIES?

Cookies are small data files that are placed on your computer when you visit a website or mobile application (collectively, “Platform”) along with other tracking technologies (e.g., web beacons, pixels, tags, or SDKs) to make the Platform work more efficiently, as well as to provide reporting information about how you use the Platform (collectively, “Cookies”). We may use Cookies for recordkeeping and other purposes to enable certain features and functionality and collect additional data that helps us improve the Platform and better deliver our services to you.

Similar to many other Platforms, we or our third-party advertising and analytics partners and service providers may use Cookies to identify your browser or mobile device, display information more effectively, provide you with tailored content, gather statistical data about how you use our Platform, and measure the performance of our services. We may also use these tracking technologies for security purposes and to detect fraud and other risks to protect users.

2. WHAT TYPES OF COOKIES DO WE USE?

Our Platform may use both first-party Cookies (which are set by the Platform being visited) and third-party Cookies (which are set by our partners and service providers and maintained on a server located outside the domain of our Platform). A detailed list of Cookies used on our Platform, including information about the type of Cookie and the third-party sites (where applicable) is outlined further below. We (and our partners and service providers) may use the following types of cookies:

A. Strictly Necessary Cookies
These Cookies are necessary for the functioning and management of our Platform and cannot be disabled in our systems. These Cookies do not store any identifiable personal information and are placed by us in connection with our legitimate interests in delivering the essential functionality of our Platform.

B. Performance Cookies
These Cookies allow us to track visits and Platform usage so that we can measure and improve the performance of our Platform. Any analysis performed based on this information is aggregated and cannot be used to identify you.

C. Functional Cookies
These Cookies improve the functionality and personalization of our Platform. For example, these Cookies allow the Platform to remember your settings and other choices you make on our Platform. Functional Cookies are not vital for a Platform to run, but they allow recording of user preferences and settings. These Cookies, which may be set by us or by third-party providers whose services we have added to our Platform, collect information about your choices and preferences and your usage of our Platform.

D. Targeting Cookies
Third parties place their own Cookies when you visit our Platform. These Cookies may be set by our advertising partners, including social media Platforms. The providers of these Cookies may create identifiers that they associate with you or your device and combine this information with other sources to observe your behaviors and browsing activities over time across multiple Platforms. Our advertising partners may use these Cookies for analytics or advertising purposes to market products and services to you on third-party Platforms or to measure and track the effectiveness of our marketing efforts so we can tailor our advertising more effectively.

3. HOW DO I MANAGE COOKIES?
You can manage our Platform’s Cookies settings by selecting “Your Cookie Choices” on the cookie banner, also available in the footer of our website. You can also manage Cookies in your website browser and, depending on your device, from your device settings. If you do not wish to have Cookies data collected, web browsers and mobile settings might allow you to decline the use of Cookies. If you choose to change your settings, you may find that certain functions and features will not work as intended. If you’d like to remove or disable Cookies through your browser or mobile device, you may refer to your browser’s documentation or mobile device settings since the settings and steps for managing cookie preferences are usually browser or device specific.

A. Opting Out of Sales, Sharing, and Targeted Advertising
You may choose to enable a browser-based signal that automatically communicates your opt-out preferences, such as the Global Privacy Control (“GPC”). If you use different browsers or browser profiles, you may need to enable the signal on each browser or profile.

Where required, we will process requests sent through the GPC signal as a valid request to opt out of the sale or sharing of personal information linked to that browser and any consumer profile we have associated with that browser. Otherwise, you can navigate to Your Privacy Rights to opt out of targeted advertising and the sale or sharing of Personal Information collected through our website.

Our Platform uses Google Analytics to collect personal information, including identifiers and information about your activity on our Platform for our remarketing, impression, demographic, and interest reporting. You can opt-out of the use of this technology through the Google Analytics opt-out browser add on, your Google Ad Settings, your device’s Ad Settings for mobile apps, and the NAI’s consumer opt out.

B. Industry-Based Advertising Choices
You can also opt out of receiving certain targeted or interest-based advertisements using tools provided by the advertising industry. You will still receive ads, but they might be less relevant to your interests.

  • Network Advertising Initiative (NAI): https://optout.networkadvertising.org/
  • Digital Advertising Alliance (DAA): https://youradchoices.com/control
  • Your device operating system may provide mechanisms that allow you to opt in or opt out of the use of information about your use of mobile apps to deliver interest-based advertising to your mobile device. For more information, consult your device settings.
You will need to opt out separately on all of your browsers and devices. If you delete or reset your Cookies or mobile identifiers, change browsers, or use a different device, you may need to repeat the opt-out process for that device or browser.

A. Strictly Necessary Cookies

Host Name Party Storage Details
learn.mrisimmons.com__cf_bmFirstSecondsThis is a CloudFoundry cookie and is necessary to support our Cloudflare Bot Management service. This cookie helps manage incoming traffic that matches criteria associated with bots. Expires after a few seconds.
learn.mrisimmons.com_cfuvidFirstSessionThis is a Cloudflare cookie and is necessary to distinguish individual users who share the same IP address for the purpose of enforceing rate limiting rules.
hubspot.com__cf_bmThirdSecondsThis is a CloudFoundry cookie and is necessary to support our Cloudflare Bot Management service. This cookie helps manage incoming traffic that matches criteria associated with bots. Expires after a few seconds.
csp-report.force.comLSKey-c$CookieConsentPolicyThird1 YearThis cookie is used in Salesforce's Experience Cloud to manage user consent for cookies. This cookie records whether consent is enabled, which is set by an administrator in the settings.
www.google.com_GRECAPTCHAThird5 MonthsThis cookie is set by Google's reCAPTCHA service and is essential for providing spam protection on websites by distinguishing between human users and bots. It helps ensure that interactions on the site are genuine and not automated.
www.gfk.com__cf_bmThirdSecondsThis is a CloudFoundry cookie and is necessary to support our Cloudflare Bot Management service. This cookie helps manage incoming traffic that matches criteria associated with bots. Expires after a few seconds.
vimeo.com__cf_bmThirdSecondsThis is a CloudFoundry cookie and is necessary to support our Cloudflare Bot Management service. This cookie helps manage incoming traffic that matches criteria associated with bots. Expires after a few seconds.
youtube.comVISITOR_PRIVACY_METADATAThird5 MonthsThis cookie is used by YouTube, a Google-owned platform. It helps deliver advertisements that are more relevant to your interests and limits the number of times you see the same ad. Additionally, it measures the effectiveness of advertising campaigns.
youtube.comVISITOR_INFO1_LIVEThird5 MonthsThis cookie is used by YouTube to manage ad delivery and retargeting. It stores and tracks a website visitor's identity and interactions, helping to provide personalized recommendations based on past views and searches. Additionally, it assists in detecting and resolving issues with video streaming services.
hubspot.com_cfuvidThirdSessionThis Hubspot cookie is used by Cloudflare's Web Application Firewall (WAF) to distinguish individual users who share the same IP address. It helps apply rate limits and manage traffic effectively by assigning a unique ID to each user, ensuring that data collected is specific to each individual rather than shared among users with the same IP.
hsforms.com_cfuvidThirdSessionThis Hubspot cookie is used by Cloudflare's Web Application Firewall (WAF) to distinguish individual users who share the same IP address. It helps apply rate limits and manage traffic effectively by assigning a unique ID to each user, ensuring that data collected is specific to each individual rather than shared among users with the same IP.
hsforms.net__cf_bmThirdSessionThis is a CloudFoundry cookie and is necessary to support our Cloudflare Bot Management service. This cookie helps manage incoming traffic that matches criteria associated with bots. Expires after a few seconds.
youtube.comYSCThirdSessionThis cookie is set by YouTube to track views of embedded videos. It helps YouTube gather statistics about user interactions with videos, which can be used to tailor recommendations and improve user experience. It’s categorized as a session cookie, meaning it only lasts for the duration of your browsing session and is deleted once you close your browser.
www.gfk.com_cfuvidThirdSessionThis Hubspot cookie is used by Cloudflare's Web Application Firewall (WAF) to distinguish individual users who share the same IP address. It helps apply rate limits and manage traffic effectively by assigning a unique ID to each user, ensuring that data collected is specific to each individual rather than shared among users with the same IP.
csp-report.force.comCookieConsentPolicyThird1 YearThis cookie is used in Salesforce's Experience Cloud to manage user consent for cookies. This cookie records whether consent is enabled, which is set by an administrator in the settings.
hsforms.com__cf_bmThirdSecondsThis is a CloudFoundry cookie and is necessary to support our Cloudflare Bot Management service. This cookie helps manage incoming traffic that matches criteria associated with bots. Expires after a few seconds.

B. Performance Cookies

Host Name Party Storage Details
mrisimmons.com _ga First 1 Year This cookie is associated with Google Universal Analytics and is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session, and campaign data for the site's analytics reports.
mrisimmons.com __hssrc First Session This is a HubSpot cookie. Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser.
mrisimmons.com __hstc First 5 Months This is a HubSpot cookie and is the main cookie for tracking visitors.
mrisimmons.com __hssc First 30 Minutes This cookie is set by HubSpot and is used to keep track of sessions. It helps determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, view count (which increments with each page view in a session), and the session start timestamp.
www.mrisimmons.com _ga_xxxxxxxxxx First 1 Year This cookie is part of Google Analytics 4 (GA4) and is used to distinguish unique users. It helps track user interactions with websites, providing valuable data for analyzing user behavior and improving site performance.
mrisimmons.com _ga_xxxxxxxxxx First 1 Year This cookie is part of Google Analytics 4 (GA4) and is used to distinguish unique users. It helps track user interactions with websites, providing valuable data for analyzing user behavior and improving site performance.
mrisimmons.com _gclxxxx First 1 Year This cookie is used by Google for conversion tracking. It helps measure the effectiveness of advertising by tracking user interactions after they click on an ad.
linkedin.com lidc Third Minutes These cookies are associated with a B2B marketing platform, formerly known as Bizo, which is now owned by LinkedIn, the business networking platform. This sub-domain is connected with LinkedIn's marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting.
linkedin.com li_gc Third 5 Months This cookie is used by LinkedIn to store the consent of guests regarding the use of cookies for non-essential purposes. This cookie helps manage user preferences and ensures compliance with privacy regulations.
linkedin.com bcookie Third 1 Year This is a LinkedIn Ad Analytics cookie used to optimize the range of advertising on Linkedin.
force.com BrowserId Third 1 Year This cookie is used by Salesforce to track browser-related information. It helps with service telemetry and protection mechanisms and is commonly found on websites that use Salesforce services. It’s used to manage user sessions and interactions.
www.googletagmanager.com _ga_xxxxxxxxxx Third 1 Year This cookie is part of Google Analytics 4 (GA4) and is used to distinguish unique users. It helps track user interactions with websites, providing valuable data for analyzing user behavior and improving site performance.

C. Functional Cookies

Host Name Party Storage Details
mrisimmons.com hubspotutk First 5 Months This cookie is associated with websites built on the HubSpot platform. Its purpose is user authentication. As a persistent rather than a session cookie it cannot be classified as Strictly Necessary.
hs-scripts.com __cf_bm Third Minutes This is a CloudFoundry cookie and is necessary to support our Cloudflare Bot Management service. This cookie helps manage incoming traffic that matches criteria associated with bots. Expires after a few seconds.
hs-analytics.net __cf_bm Third Minutes This is a CloudFoundry cookie and is necessary to support our Cloudflare Bot Management service. This cookie helps manage incoming traffic that matches criteria associated with bots. Expires after a few seconds.
canva.com _cfuvid Third Session This Hubspot cookie is used by Cloudflare's Web Application Firewall (WAF) to distinguish individual users who share the same IP address. It helps apply rate limits and manage traffic effectively by assigning a unique ID to each user, ensuring that data collected is specific to each individual rather than shared among users with the same IP.
canva.com __cf_bm Third Minutes This is a CloudFoundry cookie and is necessary to support our Cloudflare Bot Management service. This cookie helps manage incoming traffic that matches criteria associated with bots. Expires after a few seconds.
vimeo.com _cfuvid Third Session This Hubspot cookie is used by Cloudflare's Web Application Firewall (WAF) to distinguish individual users who share the same IP address. It helps apply rate limits and manage traffic effectively by assigning a unique ID to each user, ensuring that data collected is specific to each individual rather than shared among users with the same IP.

D. Targeting Cookies

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
HostNamePartyStorageDetails
mrisimmons.com_fbpFirst2 MonthsThis is a Facebook tracking pixel used to identify visitors for personalized advertising.
mrisimmons.com_fbpFirst2 MonthsThis is a Facebook tracking pixel used to identify visitors for personalized advertising.
go.pardot.compardotThirdSessionThis cookie is used by Salesforce's Marketing Cloud Account Engagement (formerly known as Pardot) to manage user sessions and track visitor activities. It’s set when a user logs in or when a visitor interacts with a form, landing page, or page that includes Account Engagement tracking code. It helps maintain an active session and is not used for tracking.
hscta.net__cf_bmThirdMinutesThis is a CloudFoundry cookie and is necessary to support our Cloudflare Bot Management service. This cookie helps manage incoming traffic that matches criteria associated with bots. Expires after a few seconds.
youtube.com__Secure-ROLLOUT_TOKENThird5 MonthsThis cookie is used by YouTube, a Google-owned platform. This cookie is categorized under Marketing and helps manage user preferences and interactions with YouTube services.
pi.pardot.compardotThirdSessionThis cookie is used by Salesforce's Marketing Cloud Account Engagement (formerly known as Pardot) to manage user sessions and track visitor activities. It’s set when a user logs in or when a visitor interacts with a form, landing page, or page that includes Account Engagement tracking code. It helps maintain an active session and is not used for tracking.
hsleadflows.net__cf_bmThirdMinutesThis is a CloudFoundry cookie and is necessary to support our Cloudflare Bot Management service. This cookie helps manage incoming traffic that matches criteria associated with bots. Expires after a few seconds.
pi.pardot.comredirectThirdMinutesThis cookie is associated with Pardot (now known as Marketing Cloud Account Engagement) and is used for tracking and managing visitor interactions on websites and landing pages. When dealing with redirects, this cookie helps ensure that tracking data is maintained across different pages and domains.
hubapi.com__cf_bmThirdMinutesThis is a CloudFoundry cookie and is necessary to support our Cloudflare Bot Management service. This cookie helps manage incoming traffic that matches criteria associated with bots. Expires after a few seconds.
go.pardot.comoauthLoginSecureKeyThirdMinutesThis cookie is used in OAuth-secured web applications to manage user authentication and maintain secure sessions.
hs-banner.com__cf_bmThirdMinutesThis is a CloudFoundry cookie and is necessary to support our Cloudflare Bot Management service. This cookie helps manage incoming traffic that matches criteria associated with bots. Expires after a few seconds.
pi.pardot.comoauthLoginSecureKeyThirdMinutesThis cookie is used in OAuth-secured web applications to manage user authentication and maintain secure sessions.
hsadspixel.net__cf_bmThirdMinutesThis is a CloudFoundry cookie and is necessary to support our Cloudflare Bot Management service. This cookie helps manage incoming traffic that matches criteria associated with bots. Expires after a few seconds.
hubspot.net__cf_bmThirdMinutesThis is a CloudFoundry cookie and is necessary to support our Cloudflare Bot Management service. This cookie helps manage incoming traffic that matches criteria associated with bots. Expires after a few seconds.
go.pardot.comredirectThirdMinutesThis cookie is associated with Pardot (now known as Marketing Cloud Account Engagement) and is used for tracking and managing visitor interactions on websites and landing pages. When dealing with redirects, this cookie helps ensure that tracking data is maintained across different pages and domains.

5.REVISIONS TO THIS INFORMATION

We may update the list of Cookies used on our Platform from time to time in accordance with our updates to the Privacy Notice. When we do, we will post the revised information on our Platform and update the date at the top. Your continued use of our Platform following the posting of changes to these terms means you accept these changes.

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