FAST channel programmers often lack access to detailed audience data, which remains locked behind walled gardens, leaving them with limited insights about their own viewers. By merging 1st-party ad exposure data with MRI-Simmons' consumer profiles, we provide a more complete view of streaming audiences, enabling media owners to attract more advertisers, drive more viewership through better promo strategies, and increase inventory yield.
Why FAST programmers need deeper audience insights.
- Fragmented Viewership: Content is streamed across a wide array of walled gardens, apps, and platforms-making it difficult to unify viewership insights.
- Lower Inventory Yield: Basic viewership definitions limit the ability to monetize inventory and deliver value to advertisers.
- Inability to Personalize & Retarget: Without rich consumer insights, media companies struggle to tailor promos, re-engage lapsed viewers, or optimize content based on audience preferences.
Unlock your FAST audience.
- Profile FAST Viewers with Depth: Enrich viewer data with 60,000+ attributes including psychographics, media habits, and brand preferences.
- Drive Engagement with Precision: Customize promos to promote new shows, drive tune-in, or re-engage lapsed viewers.
- Segment Across Platforms: Analyze and segment audiences across different FAST channels and devices to uncover behavioral differences.
- Activate Audiences Programmatically: Target advanced audience segments across FAST inventory via DSPs to improve campaign performance.
Download the info sheet
