Prediction market consumers are highly engaged, information-driven individuals who actively track business, sports, politics, technology, and culture. Whether they're participating in prediction markets today or exploring the category for the future, these consumers embrace emerging platforms and seek new ways to engage with real-world events.
MRI-Simmons' Prediction Market Audiences are available through these leading platforms:
Prediction Market audiences include:
- Active Market Traders: Consumers who have bought or sold shares on prediction market platforms such as Kalshi, Polymarket, Robinhood Predictions, FanDuel Predicts, and ProphetX.
- Platform Familiar Consumers: Consumers who have visited or explored prediction market platforms and are familiar with services such as Kalshi, Polymarket, Robinhood Predictions, FanDuel Predicts, and ProphetX.
- Future Market Adopters: Consumers who indicate they are likely to participate in a prediction market app within the next 12 months.
- Innovation Seekers: Consumers who get excited about new prediction market apps, emerging forecasting tools, and innovative ways to engage with real-world events.
- Category Explorers: Consumers interested in learning more about prediction markets, how they work, and the opportunities they provide.
- Forecast Enthusiasts: Consumers interested in tracking or participating in forecasts related to elections, sports, financial markets, economic trends, technology developments, weather, and pop culture events.
Contact us for more information
Learn more about Prediction Market Consumers in our blog:
More About MRI-Simmons Syndicated Audiences
MRI‑Simmons' syndicated audiences are pre‑built, privacy‑safe segments drawn from nationally representative consumer insights. They reflect real people and behaviors, giving marketers a trusted way to target audiences across the programmatic ecosystem.
Activate Everywhere
Built with the most stringent methodological rigor, MRI-Simmons' audiences offer depth and precision for activation across digital video, social, CTV, linear TV, streaming audio, DOOH, and emerging channels. MRI‑Simmons syndicated audiences are available across leading data and programmatic platforms - directly or through trusted intermediaries.
Unmatched Data Quality
Built with the highest quality research standards, MRI‑Simmons provides representative audiences grounded in real consumer behavior.
Audience fidelity is ensured by a stringent methodological approach that is accredited annual by independent third-parties
As a result, MRI-Simmons' syndicated audiences are trusted by marketers to deliver results they can count on.
Breadth & Depth
MRI‑Simmons offers thousands of audience segments built from rich, multi‑dimensional consumer insights across:
Demographics & household composition
Category buyers & purchase intent
Psychographics, values, motivations
Media consumption across platforms (incl. CTV & streaming)
Lifestyle, culture, identity & interest indicators
Product usage, brand affinity & decision drivers
Marketers can use MRI-Simmons' audiences across their entire workflow; from planning to activation and measurement. This helps reduce media waste, improve workflow efficiency, and ensure more accurate measurement.
When to use MRI-Simmons' Audiences
Use MRI‑Simmons syndicated segments when you need:
Fast activation using high-quality, ready-to-use audiences
Programmatic scale without compromising data integrity
Consistent audience definitions across CTV, video, social, audio, DOOH
A trusted alternative to opaque third‑party data
Custom & Enrichment Options
In addition to offering thousands of standard audience segments through leading programmatic and data platforms, MRI-Simmons provides custom audiences and data enrichment services.
Custom Audiences
Data Enrichment
Build bespoke segments from specific behaviors, attitudes, or combined attributes, delivered directly to your preferred platform
Enhance your first-party data with MRI‑Simmons insights to improve audience segmentation, targeting, and measurement.