Health and wellness audiences are defined by a proactive focus on physical, mental, and lifestyle well-being. These consumers seek products, services, and content that support balance and self-improvement, from fitness and nutrition to mindfulness. Their behaviors signal consistent engagement in routines, preventative care, and wellness-driven purchases. As personalized health becomes more embedded in daily life, this audience offers strong opportunities across healthcare, retail, fitness, and lifestyle ecosystems.
MRI-Simmons' Health and Wellness Consumer Audiences are now available through these leading platforms:
Health & wellness audiences based on the following parameters are ready for programmatic activation:
- Holistic wellness & lifestyle mindsets: Consumers focused on balancing physical, mental, and emotional well-being through healthy habits, self-care routines, and wellness-oriented lifestyle choices
- Fitness & active living: Regular exercisers, gym-goers, performance-focused individuals, and consumers engaged with fitness training, activity tracking, and exercise-related products
- Nutrition & healthy eating behaviors: Health-conscious consumers actively managing diet, exploring functional foods, prioritizing nutritional benefits, and seeking healthier food and beverage options
- Preventative health & proactive care: Consumers prioritizing health screenings, preventative care, supplements, routine wellness practices, and long-term health management
- Mental wellness & stress management: Individuals investing in mindfulness, stress reduction, emotional well-being, sleep improvement, and practices that support overall mental health
- Health technology & self-monitoring: Wearable device users, health app adopters, quantified-self enthusiasts, and consumers leveraging technology to track, manage, and optimize personal wellness
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More About MRI-Simmons Syndicated Audiences
MRI‑Simmons' syndicated audiences are pre‑built, privacy‑safe segments drawn from nationally representative consumer insights. They reflect real people and behaviors, giving marketers a trusted way to target audiences across the programmatic ecosystem.
Activate Everywhere
Built with the most stringent methodological rigor, MRI-Simmons' audiences offer depth and precision for activation across digital video, social, CTV, linear TV, streaming audio, DOOH, and emerging channels. MRI‑Simmons syndicated audiences are available across leading data and programmatic platforms - directly or through trusted intermediaries.
Unmatched Data Quality
Built with the highest quality research standards, MRI‑Simmons provides representative audiences grounded in real consumer behavior.
Audience fidelity is ensured by a stringent methodological approach that is accredited annual by independent third-parties
As a result, MRI-Simmons' syndicated audiences are trusted by marketers to deliver results they can count on.
Breadth & Depth
MRI‑Simmons offers thousands of audience segments built from rich, multi‑dimensional consumer insights across:
Demographics & household composition
Category buyers & purchase intent
Psychographics, values, motivations
Media consumption across platforms (incl. CTV & streaming)
Lifestyle, culture, identity & interest indicators
Product usage, brand affinity & decision drivers
Marketers can use MRI-Simmons' audiences across their entire workflow; from planning to activation and measurement. This helps reduce media waste, improve workflow efficiency, and ensure more accurate measurement.
When to use MRI-Simmons' Audiences
Use MRI‑Simmons syndicated segments when you need:
Fast activation using high-quality, ready-to-use audiences
Programmatic scale without compromising data integrity
Consistent audience definitions across CTV, video, social, audio, DOOH
A trusted alternative to opaque third‑party data
Custom & Enrichment Options
In addition to offering thousands of standard audience segments through leading programmatic and data platforms, MRI-Simmons provides custom audiences and data enrichment services.
Custom Audiences
Data Enrichment
Build bespoke segments from specific behaviors, attitudes, or combined attributes, delivered directly to your preferred platform
Enhance your first-party data with MRI‑Simmons insights to improve audience segmentation, targeting, and measurement.