Press Release 2026
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About MRI‑Simmons
MRI‑Simmons, a joint venture majority‑owned by NIQ (NYSE: NIQ), is the leading provider of insights on the American consumer. A leader in consumer insights for over 60 years, MRI‑Simmons possesses one of the few data sets widely used across the media ecosystem for consumer profiling, media planning, audience research, and insight‑driven audience development. Powered by address‑based probabilistic sampling, MRI‑Simmons measures real people, chosen at random, to represent the U.S. population in all its diversity—resulting in the most accurate view of the American consumer.
Matt Petterson
Matt is the Digital Marketing Manager at MRI-Simmons, whose 10+ year career spans both media production and consumer research. He brings data-driven insights to life in any digital medium and helps thought leaders share actionable expertise across multiple platforms.