Built on trusted MRI‑Simmons data, our modern retail audiences reflect shopping behaviors across all retail categories and channels. This includes in‑store and ecommerce purchasing, mobile apps, social commerce, and emerging livestream shopping environments.
The audiences reflect evolving habits, purchase drivers, and brand influence across the full shopping journey.
Modern Retail audiences from MRI-Simmons are now available through these leading platforms:
Advanced retail shopping audiences include:
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Shopping & Purchase Behavior:
Routine, impulse, and consideration-driven shoppers across key retail categories -
Channels & Commerce Models:
In-store, ecommerce, mobile apps, online grocery, and livestream commerce -
Social & Influencer-Driven Shopping:
Product discovery influenced by influencers, social feeds, and peer recommendations -
Brand & Category Signals:
Brand loyalists, value seekers, and specialty or category-focused shoppers -
Mindsets & Motivations:
Price sensitivity, quality focus, trend adoption, impulse, and conscious consumption -
Media & Lifestyle Signals:
Retail media exposure, digital research, social engagement, reviews, and content interaction
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Learn more about today's modern consumer in our Blog
More About MRI-Simmons Syndicated Audiences
MRI‑Simmons' syndicated audiences are pre‑built, privacy‑safe segments drawn from nationally representative consumer insights. They reflect real people and behaviors, giving marketers a trusted way to target audiences across the programmatic ecosystem.
Activate Everywhere
Built with the most stringent methodological rigor, MRI-Simmons' audiences offer depth and precision for activation across digital video, social, CTV, linear TV, streaming audio, DOOH, and emerging channels. MRI‑Simmons syndicated audiences are available across leading data and programmatic platforms - directly or through trusted intermediaries.
Unmatched Data Quality
Built with the highest quality research standards, MRI‑Simmons provides representative audiences grounded in real consumer behavior.
Audience fidelity is ensured by a stringent methodological approach that is accredited annual by independent third-parties
As a result, MRI-Simmons' syndicated audiences are trusted by marketers to deliver results they can count on.
Breadth & Depth
MRI‑Simmons offers thousands of audience segments built from rich, multi‑dimensional consumer insights across:
Demographics & household composition
Category buyers & purchase intent
Psychographics, values, motivations
Media consumption across platforms (incl. CTV & streaming)
Lifestyle, culture, identity & interest indicators
Product usage, brand affinity & decision drivers
Marketers can use MRI-Simmons' audiences across their entire workflow; from planning to activation and measurement. This helps reduce media waste, improve workflow efficiency, and ensure more accurate measurement.
When to use MRI-Simmons' Audiences
Use MRI‑Simmons syndicated segments when you need:
Fast activation using high-quality, ready-to-use audiences
Programmatic scale without compromising data integrity
Consistent audience definitions across CTV, video, social, audio, DOOH
A trusted alternative to opaque third‑party data
Custom & Enrichment Options
In addition to offering thousands of standard audience segments through leading programmatic and data platforms, MRI-Simmons provides custom audiences and data enrichment services.
Custom Audiences
Data Enrichment
Build bespoke segments from specific behaviors, attitudes, or combined attributes, delivered directly to your preferred platform
Enhance your first-party data with MRI‑Simmons insights to improve audience segmentation, targeting, and measurement.