Report
TV isn’t just about what’s on—it’s about why we watch, how we connect, and the choices we make in a world of endless options.
In this new report based on the latest data from the MRI-Simmons Content Drivers Study, you'll learn:
- The emotional drivers behind TV viewing and how they shape what audiences want from content.
- How viewing motivations and habits differ by platform, age, and background—and what this means for creators and marketers.
- Insights to help you develop resonant programming, guide smarter media placements, and identify new opportunities to grow your audience.
Download the complimentary report using the form on this page to discover what moves the modern TV viewer.