Why understanding American voting attitudes matters
As the 2026 midterm elections approach, understanding who plans to vote—and who doesn’t—is critical for marketers navigating an increasingly complex consumer landscape. The new 2026 Midterm Elections report from MRI‑Simmons reveals how voting intent shapes consumer behavior, media usage, financial outlook, and attitudes toward messaging.
More than 70% of U.S. adults say they plan to vote, but that engagement is not evenly distributed. Age, ideology, media habits, and economic perspectives all influence how audiences behave—and how brands and advocacy groups should show up.
What the report explores
The 2026 Midterm Elections report explores voting intent, ideological perspectives, economic sentiment, media consumption, and consumer behavior across engaged and disengaged U.S. audiences.
- Voting Intent & Demographics
Who plans to vote, who doesn’t, and how age shapes engagement in the 2026 midterms. - Ideological Landscape
How likely voters span both conservative and liberal viewpoints, while non-voters cluster in the middle. - Economic Sentiment vs. Personal Finances
Why many voters expect broader economic decline but remain confident in their own household finances. - Spending Behavior Under Inflation
Where likely voters are cutting back—and where less engaged audiences continue to spend. - Political Attitudes & Issue Complexity
The conflicting views shaping voter perspectives across major issues. - Media Trust & News Consumption
How skepticism toward political media affects message reception across audiences. - Channel Strategy & Media Reach
Where voters and non-voters converge—and diverge—across major platforms and niche environments.
Download the free report
Translate voter insights into smarter campaigns
Understand engaged and disengaged audiences
Refine messaging by mindset
Activate across screens
