Tuning Into Trends: New Podcast Insights to Drive Marketing Activations

Complimentary Report

Podcasts have seen a significant surge in popularity in the United States, becoming a mainstream medium for information, entertainment, and education. This growth is driven by the convenience of on-demand listening, the wide variety of content available, and the intimate, engaging nature of the audio format. For marketers, the podcast audience represents a highly engaged and loyal demographic, often tuning in for extended periods and developing a strong connection with hosts and topics.

In this complimentary report, we profile the podcast listener using insights from MRI-Simmons' 2024 Podcast Study. In this report you will learn:

  • Current trends in podcast growth
  • Top ways new podcasts are discovered
  • Reasons why consumers financially support podcasts
  • Top podcast programs
  • Listener drink and snack preferences by genre
  • How marketers can quickly activate podcast audiences
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