Not only do Black consumers represent the second largest ethnic group in the United States, but they have the fastest growing youth segment as compared to non-Blacks. With a younger average age, Black consumers are more likely to be ‘Tech-Savvy’ and involved in social media, making them more accessible to marketers. In addition, they tend to spend more on clothing, shoes, automotive, and entertainment products than the average American, making them a valuable cohort to target.
This report highlights key trends among Black/African American consumers across demographic, economic, attitudinal, and media behaviors. Insights are drawn from the MRI-Simmons USA study, which features a nationally representative sample of Black/African-American respondents, as well as the MRI-Simmons supplemental Focus Studies.
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