The legal cannabis industry generated an estimated $13.2 billion in sales across all medical and adult-use state markets, expected to grow beyond $19 billion in 2020. With more and more states legalizing both meidcinal and recreational cannabis use, it is more essential than ever to understand who these consumers are.
Based on the latest wave of the MRI-Simmons National Cannabis Study, this report offers a comprehensive look into cannabis consumers, including:
- Cannabis consumption and usage in context with other behaviors
- Opportunities for expansion of cannabis & CBD products
- Detailed profile of the cannabis consumers
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