Profiling and Activating the Podcast Consumer

Complimentary Report

The total number of Americans listening to podcasts at least once per month ticked up yet again, now sitting at 28%. Typical listeners are tuning into about four shows per week!

With the format clearly here to stay, creators and advertisers need to understand who podcast listeners are and leverage opportunities to activate these desirable audiences.

This report reveals valuable insights about podcast listeners, including:
  • Demographics, media preferences, and leisure activities of podcast listeners
  • How consumers discover new podcasts to listen to
  • Attitudes on engagement with podcast content, hosts, and ads

...and more! Fill out the form on this page and start reaching podcast listeners.

The MRI-Simmons Podcast Study offers insights on podcasting, including a deep dive into the world of podcast listeners. Deeper analysis of engagement and behaviors, as well as motivational drivers, are compiled alongside the extensive set of MRI-Simmons USA Study data.

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