Insights into Sports Fans 2019

Complimentary Report

To say sports is big business would be an understatement. Recent projections by PwC forecast the sports market in North America to grow at a compound annual rate of 3.2%, surpassing $83 Billion in revenue by 2023*. But the landscape is changing rapidly. The legalization of sports betting, emergence of esports, and the growing number of ways to engage with sports present new opportunities to reach and connect with fans.

In this complimentary report, we explore some of the many insights found in our State of Sports Fans 2019 client report, including fandom by league, levels of fandom, demographics, attitudes, as well as insights into the growing world of esports, fantasy sports and sports betting.

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