The retail landscape has changed dramatically over the past few years. While technology continues to alter the course of consumer interactions with retailers in stores, online, and via mobile devices, use of some digital shopping options have actually declined over the past six months.
With Americans' appetite for technology growing but tech-assisted retail purchases falling, retail marketers - especially direct-to-consumer models which rely heavily on digital channels to drive sales - need a clear line of sight into the motivations and lifestyle factors that drive channel preference to help reach today’s shoppers.
In this report based on the latest data from the Retail Trends Study, we reveal:
- how much technology use in retail has dropped
- what demographics still take advantage of digital channels when making purchases and why
- which Direct-to-Consumer (DTC) categories need to improve brand awareness
...and more! Fill out the form on this page to access this essential new report today.