The COVID-19 pandemic has drastically changed life in the United States. The MRI-Simmons COVID-19 study explores consumer attitudes and behavior related to the pandemic, and reveals two consumer segments that have emerged as a result of the crisis.
In this report, we explore:
- Demographics, psychographics, and attitudes of COVID-19 personality types
- Impact on product purchases and intent
- Delayed, postponed, and canceled activities
- Media usage and preferences by category and platform
Access these essential insights today by submitting the form at right.