Connecting with Hard Seltzer Drinkers: Who they are and how to reach them

Complimentary Report

Discover why hard seltzers are the drink of choice for a diverse audience aged 21 to 44. Our comprehensive report - based on the nearly instant insights available from MRI-Simmons Connect - delves into the latest trends, innovations, and consumer behaviors surrounding these fizzy favorites. From tequila-infused options to vodka-based twists, we've got you covered. Dive in now!

In this report, you'll learn key attributes of the hard seltzer space and its consumers, including

  • Demographics: Understand who's sipping hard seltzers and why.
  • Market Evolution: Explore the category's rapid growth and untapped potential.
  • Innovation Opportunities: Identify white space that could bring the category to the next level.

Fill out the form on this page to access this free report now!

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