Best-of-breed consumer research and intelligence

The Simmons and Mintel partnership leverages the extensive breadth and depth of consumer attributes measured within Simmons with the market research and analysis expertise of Mintel, helping brands uncover insights that explain and predict behaviors, identify emerging trends and better understand the competitive sphere.

Using the trusted and reliable Simmons behavioral, attitudinal and media data as a foundation, marketers receive synthesized and actionable data insights, arming them with tools to make fact-based decisions about their customers, products and market sector.