Mintel

Mintel

Best-of-breed consumer research and intelligence

The MRI-Simmons and Mintel partnership leverages the extensive breadth and depth of consumer attributes measured by MRI-Simmons with the market research and analysis expertise of Mintel, helping brands uncover insights that explain and predict behaviors, identify emerging trends and better understand the competitive sphere.

Using MRI-Simmons' trusted and reliable behavioral, attitudinal and media data as a foundation, marketers receive synthesized and actionable data insights, arming them with tools to make fact-based decisions about their customers, products and market sector.