Complimentary Report
Black Americans are shaping culture, driving innovation, and influencing markets in powerful ways. To truly connect with this vibrant and diverse community, it's essential to understand their values, behaviors, and aspirations—not just as consumers, but as people.
This free report from MRI-Simmons offers a comprehensive look at the evolving behaviors, values, and economic impact of Black American consumers. With insights into media habits, discretionary spending, technology adoption, and cultural values, this report is essential for marketers aiming to connect with one of the most dynamic and influential consumer segments in the U.S.
In the 2025 report, you will learn
- what percentage of U.S. discretionary spending is driven by Black households
- how many Black Americans consider themselves tech-savvy and early innovation adopters
- which core values shape how Black Americans engage with brands and make purchasing decisions
...and much more. Fill out the form on this page to access this indispensable resource!