Unlocking Smarter Audiences in CTV

On-Demand Webinar

Open the next chapter in data-driven TV advertising.

Watch the replay of our dynamic panel featuring MRI-Simmons, Horizon Media, and TelevisaUnivision, where industry leaders break down the latest strategies for smarter audience targeting and campaign activation in Connected TV.

Hosted by our partners at VAB, Here's a glimpse of at what's uncovered in this session:

  • Beyond First-Party Data: Discover how combining first-, third-, and zero-party data creates richer, more representative audience segments.
  • Quality & Representation: Hear why data integrity, transparency, and inclusivity are now non-negotiable for effective media planning.
  • Innovative Ad Experiences: Explore new CTV ad formats—from shoppable overlays to micro-novelas—that are reshaping viewer engagement.
  • Privacy-First Collaboration: Learn how clean rooms and advanced data partnerships are driving precision and protecting consumer trust.
  • Future-Ready Activation: See how AI and cross-platform measurement are powering smarter, more accountable campaigns.

If you’re navigating the complexities of CTV, this session delivers actionable insights and real-world examples to help you maximize reach, relevance, and results in today’s fragmented media landscape.

Fill out the form on this page and start taking your audience strategy further!

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