Unlocking Consumer Insights To Win In Women’s Sports Marketing

On-Demand Webinar

Women’s sports are already a growth engine that most marketers still underestimate. In this fast‑moving session presented by VAB, SeeHer and MRI‑Simmons, we'll break down the real forces reshaping fandom, media investment, and brand opportunity. If your 2025 strategy is still built on old assumptions, this replay will challenge your thinking and give you the intel today’s leaders are already using.

In this video, you'll learn...

  • The new dynamics of women’s sports fandom: How motivations, expectations, and behaviors are shifting (and how to keep up)
  • Why visibility drives measurable growth: How media access, marketing, and distribution are rewriting the rules for engagement and ROI
  • What data‑backed strategy really looks like: How to use richer audience intelligence to invest with confidence

Fill out the form on this page to unlock the full replay now and get insights for a new wave of sports marketing.

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