Complimentary Report
As the Hispanic population continues to shape the America's cultural and economic landscape, understanding their evolving attitudes and behaviors is more important than ever.
The MRI-Simmons State of the Hispanic-American Consumer 2025 report delivers a comprehensive look at the trends, preferences, and opportunities defining this key demographic. Drawing from nationally representative data and in-depth segmentation, this report is an essential resource for marketers, strategists, and business leaders seeking to engage Hispanic consumers with authenticity and impact. In this report, you’ll learn:
- How the Hispanic population is evolving, including generational shifts, language preferences, and the growing influence of bicultural identity.
- What drives Hispanic consumer behavior from discretionary spending and shopping attitudes to technology adoption and media consumption.
- Key opportunities for brands including the impact of culturally relevant advertising, the importance of Spanish-language messaging, and the latest trends in health, sustainability, and social values.
Ready to unlock actionable insights? Fill out the form on this page to download your copy of the 2025 State of the Hispanic-American Consumer report.