Complimentary Report
Visibility, inclusion, and authenticity are paramount for the LGBTQ+ community, and understanding how Americans engage with LGBTQ+ identity (including both those within the community and those who stand with them as supporters) is essential for compassionate, purpose-driver messaging.
Featuring data from the latest MRI-Simmons LGBTQ & Gender Identity study, this report from offers a timely look into how Americans feel about LGBTQ+ identity, gender diversity, and the role brands play in representation. With insights into consumer values, media preferences, and spending behavior, this study is essential for marketers, researchers, and strategists aiming to build more inclusive and resonant campaigns.
- 56% of U.S. adults are supportive of the LGBTQ community, with Gen Z and women leading the way
- Supporters of LGBTQ causes outspend non-supporters in key categories like travel, fashion, and dining
- Half of adults believe brands should support LGBTQ communities year-round—not just during Pride