Complimentary Report
As podcast listenership continues to grow across the US, marketers are paying closer attention to how, why, and where audiences engage with this dynamic medium. The latest report from the MRI-Simmons Podcast Study offers a high-level snapshot of the evolving podcast landscape, helping brands better understand listener behavior and preferences. This report offers a blueprint for understanding, connecting with, and activating today's podcast consumer:
In this report, you'll learn:
- Audience insights: General trends in podcast consumption, including who listens, how often, and through which platforms.
- Engagement patterns: Broad behavioral tendencies such as discovery methods, content preferences, and listener motivations.
- Marketing implications: Generic findings on how podcast advertising is received and how listeners interact with branded content.
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