Explore key insights on early bird shoppers, Black Friday buyers, and last-minute gifters this holiday season, and learn how to activate each audience with tailored strategies.
62% of U.S. adults are now using AI tools, up from 53% just a year ago. This surge in adoption presents a fresh opportunity for advertisers to reach a tech-savvy, curious, and highly engaged consumer segment.
22% of adults are actively planning to watch the XXV Olympic Winter Games in February 2026. Advertisers and media strategists should tap into this early enthusiasm to reach a passionate and engaged audience.
