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Perspectives
Home
Perspectives
Latest
Webinars
December 30, 2025
Unlocking Consumer Insights To Win In Women’s Sports Marketing
October 6, 2025
Unlocking Smarter Audiences in CTV
December 3, 2024
Unlocking the Power of Data Enrichment for Media
Reports & White Papers
February 20, 2026
The State of Black American Consumers 2026
December 4, 2025
Breaking Barriers: How Fans Perceive and Support Women’s Sports
October 9, 2025
Wellness in Focus: What Americans Really Think About Health
Blog
September 9, 2026
September 9, 2026
More Than Deal Seekers: Understanding Black Friday Weekend Shoppers
Black Friday Weekend remains one of the most important shopping moments of the year. For many consumers, it marks the official start of the...
August 21, 2026
August 21, 2026
How NASCAR Fans Turn Sponsorships Into Real Business Results
26% of NASCAR fans, or roughly 21 million people, say they are more engaged with NASCAR now than in previous seasons. That increase in engagement...
August 19, 2026
August 19, 2026
What Streaming Fragmentation Means for Marketers
As viewers move fluidly between linear TV, streaming platforms, and digital video, marketers are challenged to find the right audience at the right reach and frequency.
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