Discover how rising costs are shaping Americans’ New Year’s resolutions and plans for 2026. From at-home activities and wellness goals to entertainment and travel, learn what US adults want and how advertisers can connect meaningfully.
Streaming TV is changing how and what Americans watch. Satire and sketch comedy are rising fast, while news programming has opportunity to reinvent. Discover what it means for advertisers and networks.
Discover how Americans really feel about vaccines this flu season. From flu and COVID vaccine behaviors to retail clinic trends and rising skepticism, explore key insights to inform your health marketing strategy.
