Comprehensive data on the performance and effectiveness of individual print ads.

MRI-Simmons' Starch Advertising Research delivers key metrics for magazine ad readership and deep insight into the involvement readers have with specific ads, including:

  • ad readership levels: noted, associated, ”read any” and ”read most” ratings
  • actions taken
  • brand disposition
  • purchase behavior or intention
  • publication and advertising engagement
  • demographics: age; gender; education; marital status; children in household; race; ethnicity; household income


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AdMeasure

AdMeasure is an online syndicated study that demonstrates the ROI of print campaigns.

Issue Specific

Issue Specific adds an extra layer to Starch AdMeasure that provides issue-to-issue variability in audience size. Clients can add custom questions.

Magazine Media Brand Studies

Know your readers across your full brand footprint

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