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May 5, 2025

From Storefront to Doorstep: Unlocking the Potential of Digital Consumers

With home delivery and growing access to social media buying, more adults are going online for their shopping needs. This digital shift provides advertisers with numerous opportunities to reach diverse and eager shoppers.
April 14, 2025

Leveraging Co-Viewing TV Habits for Effective Advertising

78% of US adults watch video content with others. Co-viewing offers a unique opportunity for advertisers to reach engaged and connected audiences.
March 17, 2025
Paint color samples and tile samples

Unlocking DIY Home Improvement Insights for Smarter Marketing

A significant number of Americans are planning to tackle home improvement projects this Spring, making them prime targets for advertising campaigns.
Matt Cumello
Matt Cumello
Matt Cumello is Vice President of Marketing for MRI-Simmons, responsible for marketing strategy and execution. Matt has over 20 years of B2B marketing experience, having worked with both start-ups and established companies in market research and technology.
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