22% of adults are actively planning to watch the XXV Olympic Winter Games in February 2026. Advertisers and media strategists should tap into this early enthusiasm to reach a passionate and engaged audience.
Inflation continues to shape the way Americans spend. But even in this climate of frugality, 75% of US adults, an estimated 196 million people, plan to do something to celebrate Halloween this year.
Matt Cumello is Vice President of Marketing for MRI-Simmons, responsible for marketing strategy and execution. Matt has over 20 years of B2B marketing experience, having worked with both start-ups and established companies in market research and technology.