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August 19, 2025

Winter Olympics Fandom Is Already Melting the Ice

22% of adults are actively planning to watch the XXV Olympic Winter Games in February 2026. Advertisers and media strategists should tap into this early enthusiasm to reach a passionate and engaged audience.
August 7, 2025

How Americans Are Celebrating Halloween Despite Rising Prices

Inflation continues to shape the way Americans spend. But even in this climate of frugality, 75% of US adults, an estimated 196 million people, plan to do something to celebrate Halloween this year.
August 6, 2025

The 6 Questions Every Marketer Should Ask Their Research Provider 

Choosing the right research partner is a strategic decision. Discover the 6 critical questions every...
Matt Cumello
Matt Cumello
Matt Cumello is Vice President of Marketing for MRI-Simmons, responsible for marketing strategy and execution. Matt has over 20 years of B2B marketing experience, having worked with both start-ups and established companies in market research and technology.
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