Overview – Featured Posts

Morbi vitae interdum

December 3, 2024

Unlocking the Power of Data Enrichment for Media

July 16, 2025

Insight to Impact:
A Guide to Consumer Research Methodology

August 27, 2025
August 27, 2025

Why Marketers Should Pay Attention to the 62% of US Adults Using AI

62% of U.S. adults are now using AI tools, up from 53% just a year ago. This surge in adoption presents a fresh opportunity for advertisers to reach a tech-savvy, curious, and highly engaged consumer segment.
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Matt Cumello
Matt Cumello
Matt Cumello is Vice President of Marketing for MRI-Simmons, responsible for marketing strategy and execution. Matt has over 20 years of B2B marketing experience, having worked with both start-ups and established companies in market research and technology.
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