Consumer
September 24, 2020
In the latest wave of our ongoing COVID study, we asked respondents which of four potential back-to-school scenarios they prefer. Results are in, and...
August 13, 2020
Compared to the mass media experience of television and the hyper-targeted reach of websites, the magazine experience manages to deliver..
August 7, 2020
MRI-Simmons Cord Evolution study reveals that 80% of US adults (200M people) use free, subscription or network streaming services or apps, up from 77% year ago...
July 29, 2020
For certain brands, reaching the male 18-34 target is their holy grail. These young men are heavy users of a number of categories...
July 20, 2020
Data from our most recent MRI-Simmons Sports Fan Engagement Study reveal that more than 6 in 10 Americans miss sports to some degree.
June 26, 2020
In this blog post, we examine Americans’ shifting views on life during the pandemic and their expectations for the immediate future.
May 26, 2020
In this blog post (the final in a series of three) we reveal how marketers can succeed with audience-based TV buys.
May 20, 2020
With over a month of social distancing under our belts and increasingly bleak economic news, it’s clear that COVID-era perceptions, behaviors, and attitudes are far from one size fits all...
May 13, 2020
In this blog post (the second in a series of three) we explore the existing challenges in the advanced TV space