Emily Williams

Discover how Americans really feel about vaccines this flu season. From flu and COVID vaccine behaviors to retail clinic trends and rising skepticism, explore key insights to inform your health marketing strategy.

Discover how US consumers feel about cannabis legalization, health benefits, and economic impact. Explore what cannabis products and experiences people want, and what brands need to know about shifting public perceptions.

Explore key insights on early bird shoppers, Black Friday buyers, and last-minute gifters this holiday season, and learn how to activate each audience with tailored strategies.

62% of U.S. adults are now using AI tools, up from 53% just a year ago. This surge in adoption presents a fresh opportunity for advertisers to reach a tech-savvy, curious, and highly engaged consumer segment.

22% of adults are actively planning to watch the XXV Olympic Winter Games in February 2026. Advertisers and media strategists should tap into this early enthusiasm to reach a passionate and engaged audience.

Inflation continues to shape the way Americans spend. But even in this climate of frugality, 75% of US adults, an estimated 196 million people, plan to do something to celebrate Halloween this year.

Back-to-school shoppers are a high-intent, emotionally engaged, and digitally connected audience. By aligning campaigns with their priorities, brands can drive engagement and measurable results.

LGBTQ allies are more than just human rights supporters—they are cultural influencers, media enthusiasts, high-value consumers, and an ideal target for inclusive advertising campaigns.

With 1 in 3 adults listening to podcasts, and 25% of these listeners focusing on wellness content, this audience is not just significant—they're a treasure-trove for advertisers.