Uncover Essential Insights for Smarter Targeting
Visual Reporter is a dashboard tool to instantly deliver presentation-ready graphs, charts and images of MRI data. A user can quickly see which product categories and brands resonate with a target audience. There are also standard charts to show a target’s media consumption habits based on quintiles, their traditional and digital media habits and how time is spent online. The program easily analyzes thousands of psychographic statements, and selects the most relevant items for inclusion into graphs. MRI plans to create new chart templates on a quarterly basis.