Delivering the mindset of the modern media consumer
The Simmons New Media Study provides insights into Americans' use of mobile phones, social networking, instant messaging, blogging, gaming, social tagging/bookmarking, online video/audio and dozens of other traditional and emerging media channels to provide unprecedented media research insights.
Moreover, this detailed research on media consumption is delivered within the robust Simmons National Consumer Study (NCS), which measures over 60,000 data elements on the American consumer allowing users to develop a complete media profile of their custom consumer targets.
Features & Capabilities
- Frequency of use and time spent with new, traditional, and evolving media devices, activities, and channels.
- Internet of Things measurement, including wearable devices and smart home automation.
- Involvement with media examines what influences consumers to make purchase decisions, reasons for social networking, and more.
- Video measures include cord- cutting and streaming media.
- In-store and online shopping motivations and behaviors.
Key Benefits
Examine over 40 different media devices, activities, and channels: Tracks usage of new and evolving media channels alongside traditional ones like TV, magazines, radio, and more, looking at deep media behavior and the motivational drivers of consumers.
Develop a complete profile of media consumers: The new media insights are delivered within the robust National Consumer Study, which measures over 60,000 data elements on the American Consumer.
Take a deep dive into new media consumer behaviors: Users gain insight into activities ranging from blogging to social tagging to podcasting to cloud computing, along with continual updates on the next generation of media devices and behaviors.