DataHub

MRI-Simmons Activate Campaign Targets (ACT) provides marketers with full transparency into the modeling process, providing increased control over target definitions, campaign costs, look-alike modeling, and timing.

MRI-Simmons Data Enrichment provides one of the few probabilistic data sets that can be used to validate, connect, and enrich first-, second-, and third-party data. Understand consumers across tens of thousands of data points, to identify, activate, and capture additional opportunity for a business.

Integrate unstructured or structured first party data, primary research or customer data with MRI-Simmons’ comprehensive coverage of consumer attitudes, media behaviors and brand usage to unearth unique insights about your consumers and prospects.