Combine psychographics & content consumption to drive ROI

The Simmons - RMT partnership integrates RMT DriverTags™ with Simmons’ Holistic Psychographics™, a system that explains why certain TV shows secure high ratings and certain ads generate higher ROI. The integration combines measurement of approximately 1000 distinct consumer psychographic traits, with 265 DriverTags, psychological metatags that can be attached to programs and ads, and are shown to lift ROI an average of 36 percent.

The integration also serves as the foundation for Predictive Consumer Insights, the first end-to-end total consumer research and predictive insights solution that maximizes return on ad spend.

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